01 — Brand Positioning · Identity · Packaging · Campaign — 2021
Endurance
PODD
Brand fundamentals for the launch of Podd Power and its verticals — batteries sold on one promise: fit it once, forget it for years.
View case →Marketing & brand consultancy — Mumbai
Growth problems are usually positioning problems.
Libcom is a marketing and brand consultancy in Mumbai. We diagnose why buyers hesitate, fix the positioning underneath, and advise on the marketing that carries it — analytical minds with the quirkiest thoughts.
Selected work — eight traits
02 — Brand Launch · Brand Positioning · Digital Marketing — 2021
Grit
Bedrock Tyres
Repositioning an industry leader for a whole new market segment — a cycle-tyre veteran relaunched as a motorcycle brand with grit to spare.
View case →03 — Brand Positioning · Brand Identity — 2021
Backbone
Fortran Steel
Repositioning a mid-sized steel company to hold ground among the industry giants — measured against the megastructures its steel could build.
View case →04 — Brand Positioning · Brand Identity · Logo Design — 2021
Listening
Global Homeopathy
A complete brand transformation for a Mumbai homeopathy clinic — an identity built on its own method: the cure begins with listening.
View case →05 — Brand Positioning · Brand Relaunch — 2021
Allure
Panache
A holistic repositioning for a luxury house of fine jewellery, couture and art — relaunched in Hyderabad with design made to seduce.
View case →06 — Brand Launch · Digital Marketing — 2021
Clarity
Perkarat
Launching a lab-grown diamond marketplace on the one thing the category lacks — transparency you can actually believe.
View case →07 — Brand Positioning · Brand Identity · Logo Design — 2021
Stillness
Pinewood
Rebranding a nature resort in Karjat to compete with the best — an identity as calm as the place it stands for.
View case →08 — Brand Positioning · Brand Identity · Logo Design — 2021
Growth
Morpheus
Rebranding one of India’s fastest-growing HR consultancies as the partner behind every dream team.
View case →The method
Diagnose. Position. Build.
Diagnose
Before prescribing more marketing, we find out why the current marketing stalls — why buyers hesitate, compare, and disappear. We interrogate the business from within until the real problem surfaces.
Position
Every business owns one strong trait — the thing nobody else can say the same way. We frame it against the category so the brand occupies unclaimed space and attracts its audience instead of chasing it.
Build
Then the positioning becomes a plan — message, content, channels and campaigns your team or our partners can run, repeating one trait until the market can finish the sentence.
“Libcom has helped us solve a business problem we were struggling with for a while. The right brand communication is more than half the job done.”