PODD

Podd Power came to us at launch — a parent power-solutions company with verticals waiting for names, faces and a reason to be believed. Through customer interviews we mapped needs, problems and buying doubts, and positioned the brand as the tech-savvy choice in a category that usually sells on price.

The identity had to stretch across an architecture, not a single product: podd power as the parent mark — an arrow moving from blue to green — with poddmax batteries, poddnex future energy and poddron power supply as its verticals. The poddmax logotype was drawn as a weight family of its own, from extra light to extra heavy, so one voice could flex from spec sheet to truck mural.

A vehicle battery is bought once and then forgotten — which is exactly the promise the launch campaign made. “Ek baar lagao, 5 saal bhool jao” — fit it once, forget it for five years — said in the customer’s own language, under the Zero Tension banner, on packaging built to be recognised from across a parts shop.