Journal
Notes on the craft of branding.
Thinking on brand strategy, positioning, consulting and advertising — the same principles we put to work for clients.
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27 August 2026 · 4 min
When Anyone Can Make a Logo in Nine Seconds
Generative tools made brand execution nearly free. That did not kill branding — it deleted the part agencies were overcharging for and exposed the part that was always the point.
Brand Strategy · AI · Opinion
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20 August 2026 · 4 min
A Brand Everyone Likes Is a Brand No One Chooses
Broad appeal feels safe and performs like anaesthesia. The brands people actually choose are willing to be someone’s least favourite.
Brand Positioning · Brand Strategy · Opinion
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7 January 2022 · 5 min
History and Evolution of Advertisement
From ancient Egyptian and Greek inscriptions to the first printed adverts, the golden age of radio and TV, and today’s digital advertising.
Advertising · History · Branding
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5 January 2022 · 5 min
6 Most Influential Branding Tools for an Effective Brand Strategy
These six brand tools are used by marketers, strategists, and other followers to help generate powerful brand content.
Brand Strategy · Branding Tools
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5 January 2022 · 5 min
Brand Ambassadors and their Role in Branding
Brands want a unique personality to match the personality of the brand. By collaborating with your Brand Ambassador you get the best of both worlds.
Brand Ambassadors · Branding · Brand Strategy
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2 January 2022 · 5 min
Here Are the Major Pillars for a Successful Brand Strategy
A successful brand strategy is built around a clear view of who the company is. These are the major pillars your strategy must be based on.
Brand Strategy · Branding
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21 September 2021 · 3 min
Good Brand Consulting: The Key Ingredient in a Company’s Branding Foundation
Why good brand consulting is the key ingredient in a company’s branding foundation, from logo design to visual identity and marketing.
Brand Consulting · Branding · Logo Design