Good Brand Consulting: The Key Ingredient in a Company’s Branding Foundation

Let’s start from the company’s first branding impression — The Logo.

The importance of a Brand Consulting Firm

The brand consulting agency is the guiding light that gives the brief and directions to various teams so that the right logo is crafted. That’s the first step towards building the brand. For example, it’s been a while now that we’ve been challenging people in logo quizzes, cause logos are something that we recognize instantly! Ever thought why? Because it is a part of a well thought strategy by a brand consulting firm. Specially in cities like Mumbai where consumerism is high. It’s important that only the best brand consulting firm in Mumbai is engaged. Simply because in a crowded market place, it’s a good logo that stays on a mind.

Role of logo in the Branding

Well, to say it in simple words it carries the company’s appeal, image and outlook on its very shoulders. And is quite literally the FACE of a company. Right from the identity of a company to what it represents, it’s all hidden in it. It merely takes a sharp consumer vision to catch it.

It might sound cliché, but just as we humans take the first impressions of each other by our outer appearances. So is our perception towards Logos, thus it should imbibe a company’s values, character and just everything that it stands for. Well, it wouldn’t be wrong to say now, Logo designing takes in way more number of hours than we could count on our fingers.

However, a logo should obviously be simple, differentiable and memorable, but alongside it should definitely be scalable.

Role of visual branding

Color is also another essential consideration and it should not be inconsistent with the style, or be misrepresented. Colors are easily associated with the personality of the organization and kind of company it symbolizes. Afterall, it’s all about these little elements that add up to the charm of an effective company logo.

Impact on audience

As a parting of a good brand strategy, an attractive logo can leave a lasting impression towards its potential target audience (of all age groups including kids). It’s hard to find a parent who wouldn’t want their kid to have what they desire.

Thus, an attractive logo leads to our next important key in the management of the business, ‘Marketing’, which is never enough. Scrimp and save at other points in the branding process, not here. After all, there’s nothing that can cost you more, than a cheap design. The brand consulting firm has a great role to play in the branding process in the following ways.

Pillars of the Brand Consulting basics/pillars of branding

• Brand DNA
• Brand Strategy
• Brand Architecture
• Brand Communication

Brand basics

These are the basics of the branding foundation and each of these points must be considered while creating a brand. Though in the beginning very little may appear to the human eye, but over a period of time it manifests into brand with a deep foundation and hence good customer engagement and brand recall. There are a lot of factors for a company to consider while creating a strong brand. What matters is how we construct each branding pillar and how it can be used by each stake holder in the branding & marketing journey.