Work / Panache
Panache
Trait: Allure
Holistic brand repositioning that expands and leads the way into the luxury world of the future.
- Industry
- Fashion & Luxury
- Scope
- Brand Positioning · Brand Relaunch
- Year
- 2021
Panache is where its customers find exclusive creations — fine jewellery, fashion, art, couture and luxury accessories. For its relaunch campaign in Hyderabad, the house needed its unique positioning backed by design that could hold the gaze: attractive to look at, seductive and thought-provoking to read.
We repositioned Panache as a house that leads the way into the luxury world of the future, and dressed the relaunch to match — jewellery photographed on well-featured models, deep green and gold, copy written to distinguish the customer rather than the store. Luxury that doesn’t ask for attention; it assumes it.
“Libcom branding is our go-to branding company. They are always responsive, creative, and affordable. Libcom branding helped us define our brand by working with our team to put together the best photos highlighting our jewelry designs on well-featured models.”