Work / Pinewood
Pinewood
Trait: Stillness
Rebranding a nature resort to rival the best resorts worldwide.
- Industry
- Hospitality
- Scope
- Brand Positioning · Brand Identity · Logo Design
- Year
- 2021
Pinewood Resort in Karjat was built on a simple vision: an ecologically balanced, clean and green destination — a genuine escape within reach of the city. What it lacked was an image to match; competing for the high-end weekend traveller demanded communication as considered as the grounds themselves.
After research into the property, its location and its culture, we gave Pinewood an identity true to its own nature. The logo draws the resort as a collection of five pine trees sheltering a cabin — a mark that reads as arrival — over deep forest green, with photography and brochure design that let the quiet do the talking. A getaway close to the city, said at a whisper, because stillness is the product.
“Libcom branding is the best company around. They’ve helped me with design, marketing, and branding of my company. I am impressed by their ability to clearly understand what I wanted for my company that I couldn’t articulate myself. Moreover, their excellent service has made me a customer for life!”