Work / Morpheus
Morpheus
Trait: Growth
Rebranding a fast-growing HR solutions company as the key partner to your business’s growth.
- Industry
- HR Consulting
- Scope
- Brand Positioning · Brand Identity · Logo Design
- Year
- 2021
Morpheus Human Consulting is among the fastest-growing HR solutions companies in India, with 18 branches and a 150-strong recruiting team across India and the Middle East. Its brand had grown the opposite way — trying to appeal to everyone by emphasising every feature at once, and standing for nothing in particular.
The repositioning narrowed it to one proposition: a good team is the backbone of any company — and Morpheus is the key partner behind it. Every client should see Morpheus not as a recruiter filling seats but as the partner building its dream team.
The identity signs that promise with a monogram weaving M, H and C into a single navy mark — the shortcode to Morpheus Human Consulting — carried through a brochure system titled Building Dream Teams that sells the method, not the menu.
