https://libcombranding.com/blog/ Notes on brand strategy, positioning, and the craft of branding. en https://libcombranding.com/blog/when-anyone-can-make-a-logo-in-nine-seconds/ https://libcombranding.com/blog/when-anyone-can-make-a-logo-in-nine-seconds/ Thu, 27 Aug 2026 00:00:00 GMT Generative tools made brand execution nearly free. That did not kill branding — it deleted the part agencies were overcharging for and exposed the part that was always the point. https://libcombranding.com/blog/a-brand-everyone-likes-is-a-brand-no-one-chooses/ https://libcombranding.com/blog/a-brand-everyone-likes-is-a-brand-no-one-chooses/ Thu, 20 Aug 2026 00:00:00 GMT Broad appeal feels safe and performs like anaesthesia. The brands people actually choose are willing to be someone’s least favourite. https://libcombranding.com/blog/history-and-evolution-of-advertisement-from-inscriptions-print-television-to-the-birth-of-advertising-and-branding-agencies/ https://libcombranding.com/blog/history-and-evolution-of-advertisement-from-inscriptions-print-television-to-the-birth-of-advertising-and-branding-agencies/ Fri, 07 Jan 2022 00:00:00 GMT From ancient Egyptian and Greek inscriptions to the first printed adverts, the golden age of radio and TV, and today’s digital advertising. https://libcombranding.com/blog/6-most-influential-branding-tools-for-an-effective-brand-strategy/ https://libcombranding.com/blog/6-most-influential-branding-tools-for-an-effective-brand-strategy/ Wed, 05 Jan 2022 00:00:00 GMT These six brand tools are used by marketers, strategists, and other followers to help generate powerful brand content. https://libcombranding.com/blog/brand-ambassadors-and-their-role-in-branding/ https://libcombranding.com/blog/brand-ambassadors-and-their-role-in-branding/ Wed, 05 Jan 2022 00:00:00 GMT Brands want a unique personality to match the personality of the brand. By collaborating with your Brand Ambassador you get the best of both worlds. https://libcombranding.com/blog/here-are-the-major-pillars-for-a-successful-brand-strategy/ https://libcombranding.com/blog/here-are-the-major-pillars-for-a-successful-brand-strategy/ Sun, 02 Jan 2022 00:00:00 GMT A successful brand strategy is built around a clear view of who the company is. These are the major pillars your strategy must be based on. https://libcombranding.com/blog/good-brand-consulting-the-key-ingredient-in-the-companys-branding-foundation/ https://libcombranding.com/blog/good-brand-consulting-the-key-ingredient-in-the-companys-branding-foundation/ Tue, 21 Sep 2021 00:00:00 GMT Why good brand consulting is the key ingredient in a company’s branding foundation, from logo design to visual identity and marketing.